Ranking on Google

---

SEO is a simple definition however, it's a very complex term that's misused in our industry. SEO stands for Search Engine Optimization which sounds simple. 

The truth of the matter is the Term is very complex and misunderstood by many and most business owners who are sold on this concept don't fully understand what's been sold to them. Let's explain a little so that it makes sense for you.

SEO ranking is a process of tasks that improve performance for a particular tool. For instance, optimizing a GMB or GBP which is a free tool for a business owner can be valuable if the changes and updates provide more views, visits or calls to the business. This is something that must be tracked in order to determine value for the business owner. This process of updating content, injecting data signals, images or products and services into a GBP is a form of Local SEO. 

Local SEO is a strategy to optimize your GBP and generate local views through ranking in your local MAP pack for particular keywords that may or may not be searched in your market. The key here is optimizing for keywords that will bring traffic and visibility to your listing ultimately creating new customers. A Local SEO strategy is powerful however, it has proximity barriers within your current area because it's designed to target local businesses for local consumers. This strategy is the faster of the two but limited in growth potential. This is commonly sold as SEO which can be deceptive if your expecting your website to rank in a large city or larger market than your local proximity.

This moves us onto Organic SEO which is the optimization of your website and ranking on page one of Google within a pre-determined market, city or State for chosen keywords. This strategy takes a little longer than a local strategy but can be more effective in a larger radius or multiple City strategy. This is what most owners expect when purchasing SEO but  often a company will only do local SEO work which won't affect the organic Site SEO that may have been expected.

The key to any SEO strategy is knowledge and understanding by the business owner and our team to feel 100% confident that we are achieving the goal and meeting the expectations set forth in the program. Paying for things that you don't understand will put your business at a crossroad in the near future to make a decision that won't be from understanding but from emotion.

The best thing about being informed is knowing that your investment into your business is the right decision for your company. We are here to provide that confidence to our clients and take the smoke and mirrors out of SEO and marketing.

Ranking on Google is possible with the right strategy. SEO for Small Businesses is our specialty and we'd love to earn your business.